Growth & Monetization Designer
Hello, I’m Lala.
Most recently at Vimeo, I led initiatives across paywalls, usage meters, and add-ons—boosting upgrade engagement, improving activation, and driving ARR growth.
I have over 10 years of experience designing digital experiences across marketing, pricing, and product. I believe in experiments over opinions, and I use data analysis and behavioral data to craft experiences that deliver measurable impact.
Outside work, I enjoy making espresso, watching horror movies, and drawing movie characters.
Work
MONETIZATION
Pricing and packaging
Coming soon!
GROWTH
Onboarding and activation
Increase conversion, showcase new identity, and capture valuable user data.
PRODUCT
Sysco Shop
An intuitive AI-powered shopping application to take food inventory, place orders, chat, and more.
PRODUCT
Concierge Portal
Cloud platform to provide data-driven engagement and POS capabilities.