Hello.
I’m Lala.

Black and white portrait of a young woman with wavy, shoulder-length hair, wearing a black turtleneck, smiling slightly, against a plain white background.

I’m a Product Designer focused on growth and monetization systems.

I’ve spent the past 15+ years of experience shaping digital experiences across product marketing, acquisition, activation, and retention.

My approach is simple: design, test, learn.
I turn ideas into measurable impact by combining data with user behavior insights.

Case studies, real product impact

Explore key projects that highlight my approach to designing for user growth and business impact.

Case study

Turning AI credits into a clear, flexible, self-serve experience that supported both Enterprise and self-serve users

Helping users understand and adopt AI value

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Case study

Build single source of truth that helps teams upsell faster, while maintaining a unified and scalable approach.

Rebuilding Vimeo monetization as a system

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Case study

Going: Onboarding and activation redesign

Reduce cognitive load and shift onboarding from a decision moment to a value moment.

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Case study

An intuitive AI-powered shopping application to take food inventory, place orders, chat, and more.

Sysco Shop

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Case study

Concierge Portal

Cloud platform to provide data­-driven engagement and POS capabilities.

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