Hello.
I’m Lala.

I’m a Product Designer focused on growth and monetization systems.

I’ve spent the past 15+ years of experience shaping digital experiences across product marketing, acquisition, activation, and retention.

My approach is simple: design, test, learn. I turn ideas into measurable impact by combining data with user behavior insights.

Case studies

Case study

Turning AI credits into a clear, flexible, self-serve experience that supported both Enterprise and self-serve users

Helping users understand and adopt AI value

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Case study

Build single source of truth that helps teams upsell faster, while maintaining a unified and scalable approach.

Rebuilding Vimeo monetization as a system

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Screenshot of a website login page for Scott's Cheap Flights with a white background, blue header, and colorful gradient border. The page features a profile icon, a headline asking where to send deals, and options to continue with Google or sign up with email.

Case study

Going: Onboarding and activation redesign

Reduce cognitive load and shift onboarding from a decision moment to a value moment.

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Screenshot of an online delivery management dashboard showing a map with delivery points, upcoming order details, recommended products, and user navigation menu.

Case study

An intuitive AI-powered shopping application to take food inventory, place orders, chat, and more.

Sysco Shop

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Digital dashboard on a computer screen displaying analytics and metrics, including a line graph, a pie chart, and various data points, with a background fading from orange to red.

Case study

Concierge Portal

Cloud platform to provide data­-driven engagement and POS capabilities.

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